SAMEO YONG

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About Me

Hi I'm Sameo

I’m a result-driven Digital Marketer who is skilled in several sub-disciplines of digital marketing; Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

Before graduating from Murdoch University, majoring Marketing & International Business, I took a marketing internship at a local E-commerce start-up and started taking on freelance projects to hone my skillset.  Recently, I completed a digital marketing traineeship at a digital marketing agency under SG United Traineeship (SGUT).

Moving forward, I want to expand my knowledge and gain a comprehensive skillset to craft better marketing strategies and campaigns that help clients meet their marketing objectives and to attain a higher Return on Investments (ROI). 

 “The best investment you can make is in yourself.” – Warren Buffett
When I am not on the job, I love to read; learning more about Digital Marketing and Personal Development. I also love the outdoors; exploring nature and finding new adventures along the way.

Sameo_Yong_About_Me

What can I do ?

Search Engine Optimisation

Search Engine Optimisation (SEO) is a critical aspect of Digital Marketing. By optimising onsite and technical asset, a website will be visitor and search engine friendly, increasing organic traffic.

I increased the average session duration by 200% and reduced bounce rate by 22% by writing SEO focused content. I reduced page size by 53% and decreased page speed by 1.5 seconds by using onsite and technical SEO optimisation techniques.

Search Engine Optimisation

Search Engine Optimisation (SEO) is a critical aspect of Digital Marketing. By optimising onsite and technical asset, a website will be visitor and search engine friendly, increasing organic traffic.

I increased the average session duration by 200% and reduced bounce rate by 22% by writing SEO focused content. I reduced page size by 53% and decreased page speed by 1.5 seconds by using onsite and technical SEO optimisation techniques.

Data Analytics

Data is essential to any campaign. Without data, it is impossible to measure the success of a Marketing campaign.

Google Analytics, Google Ads Manager and Facebook Ads Manager are tool I use to monitor and report key metrics of different campaigns. These data allows me to learn more about a target audience's behaviour and craft new innovative strategies to propel a business closer to their goals.

Data Analytics

Data is essential to any campaign. Without data, it is impossible to measure the success of a Marketing campaign.

Google Analytics, Google Ads Manager and Facebook Ads Manager are tool I use to monitor and report key metrics of different campaigns. These data allows me to learn more about a target audience's behaviour and craft new innovative strategies to propel a business closer to their goals.

Search Engine Marketing

Search Engine Marketing (SEM) plays a big part in a modern customer purchase journey.  Many customers begin their purchasing journey by searching a certain keyword on a search engine.

I lowered Cost Per Click (CPC) by 45.75% and increased clicks by 60.40% through optimising existing Search Campaigns by adding negative keywords, targeting new longtail keywords which were lower in competition with relatively high search volume monthly.

Search Engine Marketing

Search Engine Marketing (SEM) plays a big part in a modern customer purchase journey.  Many customers begin their purchasing journey by searching a certain keyword on a search engine.

I lowered Cost Per Click (CPC) by 45.75% and increased clicks by 60.40% through optimising existing Search Campaigns by adding negative keywords, targeting new longtail keywords which were lower in competition with relatively high search volume monthly.

Creative Design

A picture speaks a thousand words.
Visual graphics have always been successful in capturing a person's attention, especially with increasing "noise" in social media platforms and decreasing attention spans. Basic graphic design skill is essential in this digital age for digital marketers.

With the use of Adobe Photoshop and Premiere Pro, I can create simple and make edits to creatives if necessary.

Creative Design

A picture speaks a thousand words.
Visual graphics have always been successful in capturing a person's attention, especially with increasing "noise" in social media platforms and decreasing attention spans. Basic graphic design skill is essential in this digital age for digital marketers.

With the use of Adobe Photoshop and Premiere Pro, I can create simple and make edits to creatives if necessary.

Social Media Marketing

Social Media Marketing (SMM) is one of the best platforms to engage with your target audience and drive traffic to your website.

I increased website traffic by 51% and conversion rate by 2% through paid ads. I improved clicks to website by 51.9% and engagement by 600% while bringing down CPC by 50% and CPA by 14.81% respectively by reworking target audience and A/B testing of ad copies.

Social Media Marketing

Social Media Marketing (SMM) is one of the best platforms to engage with your target audience and drive traffic to your website.

I increased website traffic by 51% and conversion rate by 2% through paid ads. I improved clicks to website by 51.9% and engagement by 600% while bringing down CPC by 50% and CPA by 14.81% respectively by reworking target audience and A/B testing of ad copies.

Copywriting

Writing skills are essential for conveying message, establishing a brand tone or writing a compelling headline to entice users to take action. An ad copy should evoke a sense of urgency while being persuasive.

I am able to write compelling ad copies to convince the target audience to take the desired action and SEO-focused content ,that are search engine friendly, to increase organic rankings for selected keywords .

Copywriting

Writing skills are essential for conveying message, establishing a brand tone or writing a compelling headline to entice users to take action. An ad copy should evoke a sense of urgency while being persuasive.

I am able to write compelling ad copies to convince the target audience to take the desired action and SEO-focused content ,that are search engine friendly, to increase organic rankings for selected keywords .

Work Experience

  • Appiloque Pte Ltd

    Aug 2020 - Feb 2021

    Digital Marketing Trainee (SGUT)

    • Handled SEO projects on onsite and technical optimisation, keyword proposal, optimising copies and landing pages.

    • Handled SMM projects on branding with organic content and media buy.

    • Handled SEM projects to build brand awareness and drive sales.

    • Understood client’s needs and address them with insights, analytical reports and market perspectives backed by data.

    • Supported sales proposals with SEO, SEM, SMM marketing strategies after intensive market analysis and research.

    • Bridged teammates’ knowledge gaps to complete tasks.

    • Created internal SOP and guides to ensure that procedures are consistent and to improve the efficiency of the team.

  • Freelance Digital Marketer

    Apr 2020 – Sept 2020

    • Created, ran and optimised paid ads on Facebook & Instagram (SMM) for clients of different industries.

    • On-site and technical optimisation for clients of different industries.

  • SGPomades Trading Pte Ltd

    Marketing Intern

     Jul 2019 – Oct 2019

    • Managed marketplaces (Shopify, Shopee, Lazada, Redmart, Carousell).

    • Created, ran and optimised paid ads on Facebook, Instagram (SMM) and Google Ads (SEM).

    • Wrote SEO focused marketing content (SEO).

    • Market and competitors research and analysis.

    • Proposed posting schedule with different content pillars.

    • Streamlined operations to increase productivity and efficiency.

    • Designed website banners, campaign creatives and product photography.

Download Resume

Testimonials

"Working with Sameo has been a great experience for me. We immediately clicked well together and developed a collaborative relationship within the team. He displayed strong understanding in Search Engine Optimisation in his work, but it does not discount his ability to perform well on the other aspects of digital marketing such as Social Media Marketing and online advertising. I'm truly blessed to have worked with him as we helped each other grow within our roles. He's a great colleague and a great friend I made along the way and will be a great addition to any team he joins."
Kendrick Chuah
Kendrick ChuahDigital Marketing Associate
"In a short amount of time, Sameo integrated into our business operations and supported them with utmost efficiency and creatively. Sameo was able to in a fast-paced environment under heavy time restraints, generating high-quality content for multiple online platforms. Under his management, our social media acoount's traffic and engagement increased significantly. He was able to build trust and deliver value to buyer personas, many of which converted in customers, producing more than desirable results."​
Alvin Lim
Alvin LimManaging Director
"Sameo Yong was an outstanding student in one of my classes during his Bachelor studies at Murdoch University, conducted via Kaplan Singapore. I was impressed by his team leadership, his proactiveness, thoughtfulness, can-do attitude, as well as his good sense of humour. Sameo is a hardworking individual who always goes the extra mile to further expand his knowledge beyond what is required in assignments. I recommend him highly and wish him all the very best! ."​
Dr Juergen Rudolph
Dr Juergen RudolphHead of Research, Senior Lecturer & Academic Partner
"Sameo is a very outspoken individual who was not afraid of a challenge. He was able to forge close bonds with his colleagues with his bubbly and outgoing personality. With Sameo’s detailed planning and attention to details, the Stocktake was smooth sailing without any hiccups. His drive to constantly improve and seek knowledge is what makes Sameo a great asset to the team."
Ang Siok Luan
Ang Siok LuanDeputy Store Manger
"Sameo was willing to learn and demostrated determination. When problems occurred, Sameo used his good communication skills to coordinate with his team members to resolve the issue. Sameo is an optimistic individual who can work well independently, as well as in a team. He has good problem-solving skills and effective communication skills."​
Lim Chuck Mang
Lim Chuck MangCourse Manager
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Blog Articles

What-is-Social-Media-Marketing-SMM-by-Sameo-Yong

What is Social Media Marketing (SMM) ?

•
12 July 2020

Reading Time: 7mins

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How To Gain Traffic Without Spending Money by Sameo Yong

How To Gain Traffic Without Spending Money ?

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28 June 2020

Reading Time: 4mins

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8 Reasons Why Businesses Should Invest In Digital Marketing by Sameo Yong

8 Reasons Why Businesses Should Invest In Digital Marketing

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14 June 2020

Reading Time: 5mins

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